Fender had been using a non-cellulose basecoat called Fullerplast since the early 1960s and some custom colours were actually acrylic rather than nitrocellulose. According to all the sources, a 1970 Stratocaster should have a poly finish, but the true picture is somewhat more complex. The lack of checking leads us to conclude this is a very thin poly finishĮven more controversial was the decision to switch from cellulose to aliphatic urethane (aka poly) finishes. Although the tuners may look different, they retained Leo Fender’s clever drilled post design and they feel much like the earlier Kluson types to use. The logo certainly showed up better on television and CBS’s heightened brand emphasis extended to the F-stamped tuners and neck plate.
If you grew up idolising Hendrix, Blackmore or Malmsteen, you may well disagree. Fender’s Richard Smith explains that this was done simply to accommodate a bigger decal, but in the process “unintentionally ruined its visual balance”. The most obvious break with the pre-CBS era is the reshaped headstock that was introduced in December 1965.
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